“Naples Calling” by ‘A67
Social animated music video

This was my very first commissioned animated music video. Created in 2018 and released in 2020 (on the 40th anniversary of London Calling by The Clash), it accompanied the launch of the album Naples Calling by ‘A67 and still holds a special place in my heart.
Watching it today, I see a thousand flaws — but also the long road I’ve walked since then. It’s a faithful snapshot of an important stage in my career: the first project I handled entirely on my own, with a style still searching for itself and a technique yet to be refined.
The concept is powerful: a Naples calling itself, through its most iconic mask, Pulcinella, who, in order to awaken its people from resignation, resorts to an extreme act: he sets himself on fire in Piazza Mercato. A place rich in symbolism — the birthplace of Masaniello and execution site of Eleonora Pimentel Fonseca in 1799. A revolutionary Pulcinella, sacrificing himself like Jan Palach during the Prague Spring.




TECHNICAL SHEET
Motion Design & Character Animation: Massimo Di Pinto
Concept: Daniele Sanzone (frontman of the band ‘A67)
Project Type: Social animated music video
Length: 3’45”
Year of Production: 2018
Release: January 2020
Techniques: 2D/3D mixed animation (frame-by-frame), digital texturing, compositing
Software: After Effects, Photoshop, Animate, 3ds Max
Artists: ‘A67
Album: Naples Calling
Artistic Production: Massimo D’Ambra
Record Label: Full Heads
Award: Best Social Clip – Tulipani di Seta Nera Festival